Consumer

Buyer of Clorox’s Argentine Assets Bets on Consumer Spending Rebound

  • PE fund Apex Capital sees economy on path to recovery
  • Government imposing austerity plan to tame soaring inflation
Clorox sold its two Argentina production plants to a private equity firm this month.Photographer: Gabby Jones/Bloomberg
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The buyer of Clorox Co. assets in Argentina expects consumption in the South American country to recover in coming months from a steep decline early in the year due to President Javier Milei’s austerity measures.

“In the general consumer sector there has been stabilization and growth in some categories. We are expecting the second half of the year to be substantially better than the first,” said Pedro Palma, a managing partner at private equity fund Apex Capital.