Consumer

Deal-Seeking Britons Boost Upmarket Grocers as Inflation Falls

  • Ocado and Waitrose gain market share after discounts
  • Grocery price inflation drops to lowest since early 2022
A Waitrose supermarket in London.Photographer: Chris J. Ratcliffe/Bloomberg
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Upmarket UK grocers Ocado Group Plc and Waitrose regained market share as easing inflation gave them room to offer discounts.

Ocado was the UK’s fastest-growing retailer in the 12 weeks to March 17, with sales up 9.5% from the same period last year, according to data published by research firm Kantar on Tuesday. Ocado and Waitrose, two favorites of the British middle classes, were the only grocers to gain market share in the past three months.