Asos Sales Fall Again Amid Turnaround of Fashion Retailer

  • Online retailer’s sales fall amid heavy discounting of stock
  • Asos keeps full-year outlook and says its strategy is on track

Boxes inside an Asos Plc distribution warehouse.

Photographer: Chris Ratcliffe/Bloomberg

Lock
This article is for subscribers only.

Asos Plc suffered a double-digit decline in sales in the first half as the fashion retailer was forced to heavily discount clothes to clear a buildup of last season’s unsold stock.

The troubled online clothing retailer saidBloomberg Terminal Tuesday that sales fell 18% in the six months to March 3, which was broadly in line with guidance.