Profits Not Prices Drive Renewable Development, New Book Says

In his new book The Price is Wrong: Why Capitalism Won't Save the Planet, Brett Christophers argues there’s a widespread misconception about what’s needed to expand deployment of renewables and transition away from fossil fuel generation.

For years, many analysts and commentators promoted the idea that cheap electricity from solar and wind power generation was the key to unlocking an energy revolution that would significantly diminish fossil fuels’ contribution to power generation systems. But what matters far more are profits, argues Christophers, a professor of human geography at the University of Uppsala in Sweden whose research focuses on the intersection of climate and finance.