Easter Egg Price Hikes Are Just the Start as Cocoa Soars

Commodity has more than doubled in price this year already
Bad harvests have hit supplies, squeezing the market

At a supermarket in Ribeirão Preto, a city in São Paulo state, a sign reads “Easter eggs in up to ten monthly installments, without interest”Source: Dayanne Sousa/Bloomberg

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By Mumbi Gitau, Ilena Peng, and Dayanne Sousa

March 23, 2024 at 7:00 AM UTC

This article is for subscribers only.

As the Easter holidays approach, higher cocoa prices mean shoppers are paying far more for their chocolate eggs and bunnies. But that’s just the tip of the iceberg.

Higher prices in stores now reflect increases in cocoa in 2023. Since then, the rally has gone into overdrive, and cocoa has more than doubled in price already this year, making it the world’s hottest commodity.