Consumer

Walmart Is Luring Wealthy Shoppers With Blazers and Duck Breast

  • Revamping more than 800 locations, adding high-end products
  • Previous attempts to win over richer customers fell short

Walmart stores are revamping their stores, adding elaborate displays aimed at encouraging shoppers to browse.

Photographer: Gabby Jones/Bloomberg
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The lighting is warm and bright, the aisles are broad and shelves display $50 silk sleep masks and soft comforters begging to be touched.

This is deluxe Walmart.