BMW Unveils New Concept Electric SUV to Take On Tesla, Mercedes-Benz

Meet the BMW Vision Neue Klasse X, coming in 2025. 

The BMW Vision Neue Klasse X sport activity vehicle. 

Source: BMW

BMW has unveiled a concept vehicle that showcases novel electric underpinnings that the company says will boost profitability and steal EV buyers from Tesla and Mercedes-Benz.

“It is redefining the BMW brand,” Oliver Zipse, chairman of the Board of Management of BMW, said in a press statement.