The SAT’s Return Has Frantic Parents Hiring $500-an-Hour Tutors

  • Some elite universities have pivoted back to mandatory testing
  • New digital format for SATs also driving surge in demand
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Kat Cohen has been fielding a high volume of calls in recent weeks from desperate parents looking to book SAT tutors for their teenagers at up to $500 an hour.

The founder of a test prep and admissions counselor service on Manhattan’s Madison Avenue says tutoring demand has jumped since some of the most selective universities in the nation reversed their four-year hiatus on requiring standardized testing.