Greener Living
Lego CEO Ready to Pay Extra for Renewable Plastic Used in Toy Blocks
Toymaker pays premium for hard-to-get sustainable materials as it needs large quantities for its colorful blocks
Source: Lego A/S
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Faced with a shortfall of renewable plastic for its colorful toy bricks, the man in charge of Lego A/S is engaging with producers of the raw material in a race to meet sustainability targets.
Lego has started direct talks with manufacturers to convince them to invest in more production capacity and is buying renewable resin at prices with a premium as high as 70%, according to Chief Executive Officer Niels B. Christiansen.