Adidas CEO Rules Out Yeezy Renewal After Airport Photo With Ye
- CEO Gulden had surprise encounter with Ye at LA airport
- Yeezy contract has ended and Adidas is selling off inventory
Adidas AG Chief Executive Officer Bjorn Gulden ruled out the possibility of ever renewing the Yeezy collaboration with the rapper Ye, formerly known as Kanye West.
“The contract has ended,” Gulden said at a press conference Wednesday at company headquarters. “We are selling off the inventory.”