Biden Launches $30 Million Ad Blitz by Joking About His Age
- Commercial will air in key swing states during March Madness
- Biden seeks to defuse a key liability identified by voters
Joe Biden, with U.S. First Lady Jill Biden at a campaign event in Wallingford, Pennsylvania, US, on March 8.
Photographer: Kyle Mazza/Anadolu/Getty Images
This article is for subscribers only.
President Joe Biden’s reelection campaign is launching a new television ad poking fun at his age, part of a $30 million battleground state advertising buy following the State of the Union speech.
The spot – which opens with him conceding with a grin that he’s “not a young guy” – appears as the president, 81, is seeking to assuage voter concerns over his age that have threatened his reelection campaign. A Bloomberg News/Morning Consult poll released last month found that more than 80% of those surveyed in key swing states are worried that Biden is too old.