Culture

Miami Beach Spends $250,000 to Tell Spring Breakers to Stay Away

Miami Beach Police patrol Ocean Drive before a curfew goes into effect during Spring Break in 2022.Photographer: Eva Marie Uzcategui/AFP/Bloomberg

Miami Beach has a message for spring breakers: We’re done.

Fed up with rowdy college kids doing the sort of things rowdy college kids do in a haze of endorphins, alcohol and other intoxicants, the city has spent $250,000 on a slick campaign including a video that declares it’s “breaking up with spring break.”