Transportation

Rivian Leaves Georgia’s Dreams of Becoming an EV Hub Uncertain

EV company plans to pause construction on Georgia plant
State had offered $1.5 billion incentive package for company

RJ Scaringe, chief executive officer and founder of Rivian Automotive Inc., unveils a Rivian R3X prototype crossover electric vehicle (EV) during an event in Laguna Beach, California, US, on Thursday, March 7, 2024. Photographer: Kyle Grillot/Bloomberg

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By Skylar Woodhouse, Amanda Albright, and Michael Sasso

March 8, 2024 at 2:00 PM UTC

This article is for subscribers only.

Georgia Governor Brian Kemp has appointed himself the figurehead of Rivian Automotive Inc.’s massive $5 billion development outside of Atlanta. In 2023, the first day of March was dubbed “Rivian Day.”

Just a year later, the second-biggest economic development project in the state’s history is faltering after a surprise announcement that Rivian has halted plans to build the multibillion-dollar factory. The news marks an abrupt reversal for the electric vehicle manufacturer and casts doubt on promises to bring thousands of high-paying jobs to the Southeast state.