Consumer
Target Starts $49 Membership Program to Compete With Amazon, Walmart
- Target Circle 360 offers same-day delivery, two-day shipping
- Plan launches April 7 at rate of $49, later rising to $99
A shopper leaves a Target store in New York.
Photographer: Michael Nagle/BloombergThis article is for subscribers only.
Target Corp. is launching a new paid membership program, moving to catch up with rivals whose own subscription plans are well established.
The new program, Target Circle 360, will feature unlimited free same-day delivery for orders over $35 in as little as an hour, along with free two-day shipping on orders from Target.com, the company said Tuesday during presentations to investors in New York. It launches April 7 at a promotional rate of $49 a year through May 18, when it rises to $99 for members without a Target credit or debit card.