Business of Sports
LeBron James Spins Out ‘The Shop’ to Become Consumer Brand
- Paul Rivera will serve as the company’s general manager
- Idris Elba is to host and produce UK version of show
LeBron James, Maverick Carter and Paul Rivera.
Source: The ShopThis article is for subscribers only.
After six seasons, LeBron James’ The Shop TV series will split from up under Uninterrupted, James’ athlete empowerment arm, to become its own business entity.
The Shop, where guests including former President Barack Obama and music mogul Jay-Z, have conversations and debates in a barbershop, originally began streaming exclusively on HBO in 2018 but left for YouTube in 2022 in an effort to expand its international presence.