Apple Stock Gloom Deepens as Pressure to Show AI Progress Mounts
- Apple shares have slumped about 11% this year, lagging peers
- Bulls see upside in 2024 if Apple releases an AI product
An Apple store in New York.
Photographer: John Taggart/BloombergThis article is for subscribers only.
Apple Inc.’s move to shutter its electric car efforts and divert those resources to artificial intelligence projects might have emboldened traders a year ago. Instead, the stock’s slump has only deepened.
The Cupertino, California-based company has revealed very little about its AI efforts, with Chief Executive Officer Tim Cook promising shareholders last week that Apple would “break new ground” in AI. Investor impatience is growing, with the stock slumping 12% this year, pulling its market value below Microsoft Corp.’s.