Watches
What The Top Woman in Swiss Watches Has Planned For Audemars Piguet
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Before she was revealed as the new chief executive officer of Swiss luxury watchmaker Audemars Piguet, Ilaria Resta went mystery shopping.
The Swiss-Italian national popped into the brand’s boutique in Geneva with a friend. Without revealing her identity or new job, Resta told the salesperson she knew little about the company and its watches, which sell for an average of about 50,000 francs ($56,497).