Razor Group Buys Perch in Amazon ‘Aggregator’ Shakeout
- Combined company is said to be valued at $1.7 billion
- Aggregators are suffering post-pandemic sales slowdown
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Berlin-based Razor Group is buying Boston-based Perch in an all-stock deal, accelerating the consolidation of “aggregators” that snapped up popular online brands only to watch a pandemic-fueled sales boom evaporate.
The transaction values the combined company at $1.7 billion, according to a person familiar with the situation, who requested anonymity to discuss a private matter. The deal follows months of tense negotiations between global financial firms that poured billions into aggregators betting they could make a killing rolling up brands that were popular on Amazon.com Inc.