Savile Row Rebel Richard James Opens New London Flagship Store
The menswear brand changes the guard by moving into a three-story Georgian clubhouse to show its colorful, custom suits.
Inside Richard James’ new flagship store in London.
Photographer: Nico Wills Photography
Sean Dixon, co-founder and managing director of menswear brand Richard James, knew precisely when his company had succeeded back in 1994.
“Elton John and Gianni Versace and their respective partners came in, and they basically took one of everything we had and cleared out the entire store,” he recalls.
Thirty years later, on March 1, the brand known for bringing bright pops of color and fun patterns to suits on traditionally staid Savile Row is opening a new 2,500-square-foot London store in a three-story Georgian townhouse. Clients can sip cocktails from a private bar as they’re fitted for totally bespoke suits that start at £5,500 ($6,967), or pay £1,500 for made-to-measure suits in which existing patterns are used as a starting point. The new flagship, essentially across the street from the old one, is part of Richard James’ big bet on bricks and mortar and custom tailoring.