Alibaba Replaces Head of Delivery Arm Ele.me in Latest Reshuffle

  • Head of businesses such as Ele.me and Amap steps down March
  • Alibaba is looking for ways to rejuvenate the company

An Ele.me courier in Shanghai.

Photographer: Qilai Shen/Bloomberg
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Alibaba Group Holding Ltd. has replaced the head of businesses from mapping to meal delivery service Ele.me, splitting his duties between younger-generation executives in its latest management change-up.

Yu Yongfu, one of Alibaba’s partners and longest-serving executives, will step down at the end of March, a company representative said. His empire then gets split between several managers: Chief Technology Officer Wu Zeming becomes chairman of Ele.me, while Han Liu will take the chief executive’s role. Liu Zhenfei and Guo Ning take the same roles at Amap, one of China’s largest mapping and navigation services, the spokesperson said.