7-Eleven Is Testing a Bigger Convenience Store With More Stuff on Shelves
- Trial outlet almost double the size of average 7-Eleven
- Working with Ito-Yokado unit to add more diverse products
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After refining the convenience-store concept and expanding across Japan, Seven & i Holdings Co. wants to find out whether there’s consumer appetite for a bigger version of its 7-Eleven outlets carrying a broader range of choices.
The retailer unveiled a new store in Chiba prefecture, a suburb of Tokyo, that will have more than twice the number of products and is almost double the size of regular 7-Elevens. Seven & i says that for the project to be successful, it needs to see figures exceeding the ¥700,000 ($4,600) average daily sales that a typical outlet makes, given the increase in operational and other costs.