Stephen Curry Is Battling the Clock to Win Over Sneaker Fans
- NBA star aims to broaden Under Armour’s casual wear offerings
- Label faces competition from gear backed by younger players
Stephen Curry during the 2024 NBA All-Star Game.
Photographer: Stacy Revere/Getty ImagesTime is running out for Stephen Curry.
The star Golden State Warriors guard says he hopes to have four or five years left in his National Basketball Association career. But with retirement on the horizon, he’s rushing to capitalize on his athletic triumphs by bringing his brand off the court and on to the streets through his partnership with athletic-wear maker Under Armour Inc.