Sports
Puma Sees Sneaker Demand Picking Up in Second Half of Year
- CEO Freundt will introduce updated strategy later this week
- Company sees Olympics, European championships offering boost
A Puma store in Berlin.
Photographer: Krisztian Bocsi/BloombergPuma SE sees demand for sneakers and sports gear picking up in the second half, building on major sporting events like the European soccer championships and Summer Olympics in Paris.
The German company expects to gain more momentum as it introduces new products and implements a revival plan, even as it reiterated the more subdued 2024 outlook it presented last month, according to a statement Tuesday.