Adidas Is Dropping a New Batch of Controversial Yeezy Shoes on Digital Channels
- German company includes some of its most popular designs
- Demand still appears strong for controversial shoe line
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Adidas AG is kicking off another round of sales of Yeezy products, as the German sportswear company looks to boost earnings by working through the backlog of footwear from its canceled partnership with entertainer Ye.
In several phases over the coming weeks, Adidas will make a range of products initially released in 2022 available around the world, according to a statement Monday. The offerings will include some of the most popular Yeezy designs, including the 350 V2 sneaker in steel gray.