Transportation
New Jeep CEO Cuts Prices, Expands Lineup to Regain Market Share
- Grand Cherokee price cut by as much as $4,000, more tech added
- Adding new electric vehicles Jeep Recon and Wagoneer S
The 2024 Jeep Gladiator Rubicon truck. Jeep is cutting prices on its Jeep truck, the Gladiator, by an average of $1,700.
Photographer: Nic Antaya/BloombergThis article is for subscribers only.
Jeep, the crown jewel of Stellantis NV’s 14 vehicle brands, will lower prices and add models and features to its lineup this year as it seeks to regain market share lost to squeezed consumers and stiffer competition in its core US market.
The carmaker is lowering the sticker price on its top-selling Grand Cherokee SUV by as much as $4,000. It is cutting prices on its Jeep truck, the Gladiator, by an average of $1,700. The 2024 Jeep Compass, the lowest-priced model in its lineup, starts below $26,000, an average drop of $2,500, said Antonio Filosa, who became global head of the Jeep brand in November.