Zalando to Halt ‘Misleading’ Green Claims After EU Probe

Zalando SE, one of Europe’s largest online fashion retailers, has agreed to remove “misleading” symbols that would lead consumers to assume a product is more sustainable than it really is, ending a two-year-long probe.

Following “a dialogue” with the European Commission, the company has committed to adjust its conduct, according to a statement by the EU’s executive arm on Thursday. Undocumented green claims “can mislead consumers about the environmental characteristics of the products,” the commission said.