Nestle, Danone Try to Win Back Shoppers as Inflation Eases
- Nestle shares approach four-year low on disappointing outlook
- Danone gains on forecast for sales growth up to 5% this year
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Nestle SA and Danone are trying to encourage shoppers to buy more branded food products again by easing off on price increases as inflation slows from levels that pushed many consumers to opt for cheaper private labels.
The Swiss maker of Maggi stock cubes said price hikes over the past two years have increased pressure on many households, causing them to switch to store brands or buy fewer goods.