Consumer
PepsiCo Sees a Future for Doritos as a Side Dish
- Company will push its salty snacks to be eaten at mealtime
- Packaged-food makers need to bolster volumes to increase sales
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A side of Doritos with your chicken marsala, perhaps?
PepsiCo Inc. wants its products to be eaten at mealtime in addition to being standalone snacks, according to a presentation from Chief Executive Officer Ramón Laguarta. The maker of Lay’s potato chips and Rold Gold pretzels is pushing for its salty snacks to be used as “side dishes and ingredients,” Laguarta said at an industry conference in Boca Raton, Florida. He showed a slide with an image of opened bags of Doritos and Tostitos smothered in cheese and peppers.