Transportation

Ford Slashes Price of Electric Mustang Mach-E After Sales Plunge

The automaker lowered prices on multiple versions of the 2023 model Mach-E by a range of $3,100 to $8,100, according to an emailed statement Tuesday. — The automaker lowered prices on multiple versions of the 2023 model Mach-E by a range of $3,100 to $8,100, according to an emailed statement Tuesday.
Photographer: Erin Kirkland/Bloomberg

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By Keith Naughton

February 20, 2024 at 3:49 PM UTC

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Ford Motor Co. cut the price of its electric Mustang Mach-E by as much as $8,100 after its sales tumbled 51% in January when the automaker had to stop offering tax incentives on the plug-in model.

The automaker lowered prices on multiple versions of the 2023 model Mach-E by a range of $3,100 to $8,100, according to an emailed statement Tuesday. The battery-powered crossover SUV that Ford makes in Mexico now starts at $39,895, down from $42,995. The biggest discount is offered on several versions, including the high-end premium model with an extended range battery, which now starts at $45,895.