Trump Hawks Gold, Self-Branded $399 Sneaker as Legal Fees Mount

Trump ordered to pay a $364 million penalty last week
Campaign faced with mounting legal expenses for ongoing cases

Donald Trump delivers introduces a new line of signature shoes at Sneaker Con at the Philadelphia Convention Center on Feb. 17.Photographer: Chip Somodevilla/Getty Images

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By Alicia Diaz

February 18, 2024 at 5:28 PM UTC

This article is for subscribers only.

Donald Trump is marketing a self-branded $399 metallic gold high-top sneaker after being ordered by a New York judge to pay $364 million for lying about his wealth.

The “Never Surrender” sneakers, which have a bold-faced letter T on the side, sold out in less than a day after Trump’s appearance at “Sneaker Con” in Philadelphia on Saturday, according to the website. It said 1,000 pairs will be produced, with a limit to three per customer. At least 10 will be autographed by Trump, the website says.