Big Tech
Meta Touts New Way for Small Advertisers to Avoid Apple Fees
- Facebook owner advises customers to avoid in-app purchases
- Apple says its policy is extension of longstanding approach
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Meta Platforms Inc. released new guidelines for small businesses that advertise on Facebook and Instagram, aiming to help them get around fees imposed by Apple Inc.
Meta is advising the companies to buy ads through a web browser, rather than on Facebook or Instagram iOS apps, according to guidance released Thursday. That will help them avoid an Apple commission that Meta said would take effect this month.