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GM CEO Sees Pivot to Luxury as Antidote to China Profit Slump
- Sales in China down 50% since 2017 peak: Dunne Insights
- Global Cadillac VP sees recent signs of improvements
Mary Barra
Photographer: Jeff Kowalsky/BloombergThis article is for subscribers only.
General Motors Co. is mulling a shift from mainstream models in China by focusing primarily on luxury vehicles as it struggles to bounce back from years of declining sales and profits in the world’s largest car market.
While GM still sees a role for itself in China’s increasingly competitive market, Chief Executive Officer Mary Barra said Thursday that her company has to reverse its downward trajectory in the country.