FTC Wants to Penalize Companies for Use of AI in Impersonation
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The US Federal Trade Commission moved to put new rules into place around impersonation, citing the rising threat of scams enabled by generative artificial intelligence.
The agency is seeking public comment on a proposed rule that would make companies liable if they “know or have reason to know” their technology, including tools used to make AI-generated content, “is being used to harm consumers through impersonation,” according to an FTC statement Thursday.