Ford Sees ‘Colossal’ Competitive Threat in Low-Cost Chinese EVs

Ford Motor Co. sees low-cost Chinese electric vehicles as a “colossal strategic threat” that will ultimately arrive on US shores, adding to the challenges for an automaker already confronting shaky consumer demand for plug-in cars.

“They are ahead of us in this technology,” Marin Gjaja, chief operating officer of Ford’s EV unit, Model e, said Wednesday. “We look at that and say, ‘That’s coming here eventually, so we’d better get fit now and better get going on EVs or we don’t have a future as a company.’”