Sports
UFC Signs Deal With Black Rifle Coffee to Sponsor Fights
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The Ultimate Fighting Championship has signed a multiyear sponsorship deal with BRC Inc.’s Black Rifle Coffee for all its US events.
The three-year deal set to be announced Tuesday makes Black Rifle the mixed-martial-arts fight promoter’s exclusive coffee partner. As part of the arrangement, Black Rifle will appear on television broadcasts, on-site at events and in social content, and it’ll sponsor a live crowd-noise meter. Financial terms weren’t disclosed.