Biden’s Reelection Campaign Joins TikTok to Reach Young Voters
- Move comes amid concerns about security of Chinese-owned app
- Biden answers questions on Super Bowl, 2024 election in post
Joe Biden
Photographer: Julia Nikhinson/BloombergThis article is for subscribers only.
President Joe Biden’s reelection campaign has launched a TikTok account in a bid to reach younger voters, a move that comes as the popular short-form video platform confronts concerns over its ties to China.
The account was unveiled during the Super Bowl, one of America’s most-watched television events. It’s the first time Biden has joined TikTok in an official capacity, though the White House and his campaign have previously sought to reach voters with interviews by influencers and social-media driven media companies, such as NowThis.