Biden’s Gaffe-Heavy Week Shows Dilemma Over 2024 Media Strategy
- Mix-ups have resurfaced concerns about Biden’s age, acuity
- Biden team pivoting to digital media to reach younger voters
Joe Biden during a meeting with Olaf Scholz, in the Oval Office, on Feb. 9.
Photographer: Julia Nikhinson/UPI/Bloomberg
This article is for subscribers only.
In a single, brutal week, the fundamental communications paradox of President Joe Biden’s reelection campaign was laid bare: whether it’s better to confront or ignore the news media as concerns about his age and acuity dominate headlines.
Biden’s team managed to find the worst of both worlds, fanning worries about how their campaign will manage the 81-year-old president over the next nine months.