Paramount CEO Expects Record Ad Sales, Viewership for Super Bowl
- Bakish says broadcast will be showcase for company’s programs
- Game airs on CBS, Nickelodeon and Paramount+ video service
Bob Bakish
Photographer: Patrick T. Fallon/BloombergThis article is for subscribers only.
Paramount Global Chief Executive Officer Bob Bakish predicts this weekend’s Super Bowl broadcast on CBS will set records for advertising sales and viewers.
“We set the high-water mark for ad sales for a Super Bowl, and it’s looking like on Sunday we’ll set an all-time viewing number with any luck,” the executive said Friday on Bloomberg TV.