Snoop Dogg Sues Walmart Over ‘Diabolical’ Acts in Cereal Deal
- Rapper claims his Fruity Hoopz and others aren’t on shelves
- Civil rights lawyer Crump among attorneys for Snoop, Master P
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Rap stars Snoop Dogg and Master P sued Walmart Inc. and Post Foods LLC, claiming the consumer giants conspired to crush their Snoop Cereal, intended as a model for other minority-owned brands.
The musicians’ company Broadus Foods LLC accuses the world’s largest retailer of hiding boxes of its cereal — Fruity Hoopz With Marshmallows, Frosted Drizzlers and Cinnamon Toasteez — in its stockrooms to keep them off the shelves at Post’s instruction.