Business of Sports

Williams Racing Needs More Cash to Return to the Top, Says F1 Team’s Principal

James Vowles says Williams has been underinvested for 20 years
The team is trying to return to the days of Formula One glory

WATCH; Williams Racing Team Principal James Vowles discusses the organization’s long-term strategy as the British Formula One team navigates through financial instability.Source: Bloomberg

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By Nataly Pak

February 7, 2024 at 11:15 AM UTC

British Formula One team Williams Racing will need more funding from owner Dorilton Capital in the coming years to get on a solid financial footing, according to Team Principal James Vowles.

“We’re not financially stable,” Vowles said in a Bloomberg TV interview as Williams launched its 2024 livery in New York City. “We’re going on the right pathway towards it, but it does require Dorilton to do an investment into the organization year-on-year to make sure we are still in a strong place.”