Consumer
Target Weighs Paid Membership Program Akin to Amazon Prime
- The retailer is looking for ways to reverse sales declines
- New offering could incorporate Shipt, its delivery business
Target already offers a free loyalty program that gives users deals and rewards.
Photographer: David Paul Morris/BloombergThis article is for subscribers only.
Target Corp. is weighing a new paid membership program akin to Amazon Prime or Walmart+ as it looks for ways to fuel growth and compete against bigger rivals, according to people familiar with the matter.
Titled Project Trident internally, the new program could launch as soon as this year, these people said, declining to be identified discussing private information.