McDonald’s Vows to Continue Breakneck Expansion in 2024
- McDonald’s to open 1,000 more mainland outlets this year
- China market gets more promotional as consumers pull back: CEO
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McDonald’s Corp. will maintain its breakneck expansion in China despite weak consumer sentiment, as the burger chain follows its rivals in seeking more growth in lower-tier cities hungering for western fast food.
The Chicago, Illinois-based company seeks to open about 1,000 restaurants in China this year, matching the pace of new store openings in 2023, which has been a record for the company in the country.