Old Farm Tractors Go High Tech as AGCO Tries to Compete With Deere
- Company sells attachments to make used tractors more high-tech
- CEO bets farmers are eager to upgrade while saving on costs
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Illinois farmer Leon Adams’ corn planter sits at the center of a strategy by AGCO Corp. to expand in the world of agricultural machinery dominated by Deere & Co.
The Deere 1770NT model was built in 2010 and painted in the company’s iconic green and yellow, but the high-tech attachments that actually insert seeds into the ground, 24 rows at a time, are built by AGCO’s Precision Planting brand.