Nets and Liberty Become NBA’s First Teams Sponsored by CBD Brand
- Mynd will become the official wellness drink of Nets & Liberty
- NBA follows similar moves from Major League Baseball, UFC
The NBA has been shifting its stance on hemp-based products, and began permitting its teams to sell partnerships in the CBD category in the 2023 off season.
Source: BSE Global and MYND DrinksAfter the NBA relaxed its rules on CBD products for both its players and teams, the Brooklyn Nets and New York Liberty have become the teams to strike a deal in the CBD category.
The teams, which are under the parent company BSE Global, have signed a multiyear deal with Mynd Drinks, a CBD plant based drink that is THC free. The deal will make Mynd the official wellness and recovery drink partner for both clubs. Official terms of the deal were not disclosed. Mynd also has a deal with the Chicago Cubs, with Major League Baseball agreeing CBD sponsorships in 2022.