Musk’s X Asks Advertisers to Come Back With Child Safety Pitch
- CEO Linda Yaccarino writes to current and former advertisers
- X wants to be a safe platform for children online, she says
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X, the former Twitter, is urging advertisers to return, not long after owner Elon Musk shrugged off their disapproval of his platform.
In a letter to current and former advertisers, Chief Executive Officer Linda Yaccarino said X is making a priority of keeping children safe online and supports a series of online safety bills proposed by US lawmakers, seeking to draw a distinction from other social network leaders who are more circumspect on new regulation.