Amazon Adds AI Shopping Companion Named Rufus to Retail Store
- Assistant rolling out to ‘small subset of customers’ using app
- Walmart has introduced its own AI-powered shopping tool
Amazon’s AI shopping companion named Rufus.
Source: AmazonThis article is for subscribers only.
Amazon.com Inc. is adding an artificial intelligence shopping companion to its retail store in an effort to help shoppers comparison shop and seek answers to queries more complicated than a keyword search.
Called Rufus, the shopping assistant is launching on Thursday to “a small subset of customers” who use Amazon’s mobile app, the online retail giant said in a blog post. The company says users can ask the software what they’d need to start an indoor garden or ask for Valentine’s Day recommendations, among other questions.