Zyn, Nicotine Pouches Gain Traction With Office Workers
Move over Adderall. Nicotine is the latest performance-enhancing drug for grueling jobs in tech and finance
Zyn smokeless nicotine pouch containers for sale at a convenience store.
Photographer: Bing Guan/BloombergThis article is for subscribers only.
Whenever Mark Moran, chief executive officer of the investor relations firm Equity Animal, is about to perform a boring task, he has a ritual. He pops a Zyn nicotine pouch into his mouth.
Then his concentration sharpens, at least for a while. “Am I addicted to it? Absolutely,” he said. “But it’s something I very much enjoy.”