Pakistan Brokerage Sponsors PSL Cricket Team to Lure Young Investors

Multan Sultans' players celebrate during the Pakistan Super League Twenty20 cricket final match with Lahore Qalandars in Lahore on March 18, 2023. — Multan Sultans' players celebrate during the Pakistan Super League Twenty20 cricket final match with Lahore Qalandars in Lahore on March 18, 2023.
Photographer: Aamir Qureshi/AFP/Getty Images

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By Faseeh Mangi

January 31, 2024 at 8:02 AM UTC

This article is for subscribers only.

Pakistan brokerage house KTrade Securities Ltd. is set to become the first financial firm to partner with the country’s top cricket league, as it seeks to use the sport to galvanize sluggish retail interest in the stock market.

KTrade’s logo will appear on the trousers of the Pakistan Super League’s Multan Sultans, which won the trophy in 2021. Chairman Ali Farid Khwaja said that the tie-up is the best way of “reaching out to the masses” for the firm.