Collecting

Fanatics Signs Trading Card Deal With UFC

UFC stars included in the set are Sean O’Malley, Leon Edwards, and Alexa Grasso, above.
Photographer: Rey Del Rio/Getty Images

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By Kim Bhasin

January 31, 2024 at 2:45 PM UTC

Fanatics Inc. signed an exclusive deal to produce trading cards for the Ultimate Fighting Championship, part of its push to sign licenses across sports.

The multiyear agreement aligns the company’s Topps brand with the UFC once again after it lost the license to rival cardmaker Panini SpA in 2021. Financial terms of the deal weren’t disclosed.