Health
Abbott Targets Ozempic Users With New Low-Calorie Protein Shake
- Protality will cost $13.69 for a four-pack of protein shakes
- Some patients on GLP-1 drugs lose muscle as well as fat
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Ozempic-users fear not: Abbott Laboratories is launching a new line of protein-packed drinks to help you maintain muscle while still shedding fat.
The company, which makes baby formula as well as adult nutrition products, is targeting the ever-growing number of people on popular GLP-1 drugs like Ozempic and Wegovy who want to lose weight, but not the muscle critical for metabolism and overall health. Abbott’s Protality will cost $13.69 for a four-pack of milk chocolate or vanilla flavored shakes, a spokesperson for Abbott said in an email.